At My Local Tackle Shop, we believe the best fishing tackle often comes from the small-town shops and independent lure makers who spend countless hours perfecting their craft.

Across the United States, passionate owner-operators design and build incredible bass fishing tackle — from handcrafted jigs and custom soft plastics to innovative baits developed from years on the water. Many of these small tackle companies produce some of the most effective lures available, yet they are often difficult for anglers to find outside their local communities, and we love finding them, trying their products out, and learning about the owners and their stories.

Our mission is simple: connect anglers with these independent tackle makers and the unique products they create.

My Local Tackle Shop was built by our family to make these exceptional baits accessible to anglers everywhere while sharing the stories behind the people who design and build them. By supporting small lure companies and family-run tackle businesses, we are trying to do our part help ensure their craftsmanship, innovation, and passion for fishing continue to thrive.

Every lure has a story...and we're here for it!